Tendency in music history - 1960-69

World events and the development of music was "common property" in the 60's. In particular, the United States was the trendsetter in popular music's development, but increasingly the music front in the UK became very central.

The technology evolved, and recordings took more and more place in music studios. This gave room for more experimentation and the musical forms evolved further. It became increasingly easier to produce-, commercialize- and to sell music, as the record player became a part of everyday life. The market got more and more directed towards youth, and this audience became highly central as new styles developed.

Typical of the early 60’s the hit lists almost exclusively consisted of solo artists. The artists were white and had a short period of popularity. Now "old people" like Elvis Presley, Jerry Lee Lewis, and Cliff Richard had to innovate to keep up with the new popular music trends. Rock'n roll which had taken the 50's by storm developed in many directions, and often inspired by other music genres.

Protest songs / Folk-rock


American folk-rock got a new expression and lyrics with a political and social engagement. With Bob Dylan this genre became main channel for protest songs. The texts were usually poetic and performing simple. Often with acoustic instruments.

British beat

Rhythm`n Blues became central to the development of rock music in the 60's. In England arrived genre British Beat. In the United States it was easy pop music, as Beach Boys. In Europe one rediscovered the roots of "the real rock music", which primarily was inspired by "Chigagobluesen." Bands like The Who, The Kinks, Manfred Mann and especially The Rolling Stones grew out of this environment and created independent and distinct identities. Typical of the British beat bands was that the crews were only electric guitar, electric bass and percussion.

Of this rough beat The Rolling Stones was the most notable band. They provoked with a both the clothing style, way of being and their lyrics. Among others they had to change the text from "Let`s Spend the Night Together" to "Let`s Spend Some Time Together" to perform at American television.

The Beatles and "The Mersey Sound"

In the Mersey area in Liverpool the British beat developed slightly "nicer". This style is often called "The Mersey Sound". The Beatles is the big name in this genre. Their music was melodious and a variable. They lined in suits and with a well-groomed hair on television and at concerts. Beyond 60's the Beatles were also part of- and trendsetters for the hippie movement.

Another prominent band in this style is Gerry and the Pacemakers, among others known for "You`ll never walk alone" (Liverpool Football Club).

Black music, Soul

60’s was the decade when several black artists emerged in the spotlight. Soul music had a strong political and social aspect. Evolving during the decade it reached out to a far wider audience than before. This genre had strong ties to modern jazz, rythm'n blues and rock and roll, but also founded in blues and gospel. The music came from the man's "inner soul".

Important names are Ray Charles, Aretha Franklin, James Brown and Otis Redding.

The Motown Sound

Until 1960, most record companies controlled by white men, but in 1959 started boxer, songwriter and motor vehicle mechanic Berry Gordy Jr. a record company in Detroit.

The music the record company released is called "the Motown sound," or "the Detroit sound." This style is characterized as rythm'n blues, influenced by gospel music. The rhythm is marked. Along with a lively bass guitar is the tambourine "trademark" of music style. This music became highly popular in discos, which came fully in the western world, and it is in many ways a precursor to 70s disco music.

Famous artists and bands were "The Four Tops", "The Supremes", Stevie Wonder and "The Temptations."

«Flower Power»

"The flower power movement" or "hippie movement" occurred on the west coast of the United States. Thanks to the good economy the youth could conduct cultural and social experiments across the established society. The gifted and oppositional youth culture wanted to create a separate, independent culture. Long hair and rejection of traditional values was the characteristic of involvement in the hippie movement where the keywords were "love and peace".

Psychedelic rock and acid rock

Characterized by the use of technical equipment, light shows and psychedelic effects. New audio views created by automatic means, such as Jimi Hendrix used the amplifier to twist and distort their guitar sounds.
"Acid Rocken» rhythm was less marked than another rock, and could include long, soaring improvisations and solos.

Community idea was central in the "movement" and music festivals, usually outdoors, the gathering points. The most famous festival took place in 1969. Woodstock festival featured most of the hippie culture stands for. Community, the free movement of drugs, protests against the Vietnam War and especially great artists on stage made ??this festival in retrospect stand as a symbol of the whole hippie era.

This music style's foremost representatives were Greatful Dead, Jefferson Airplane, Big Brother with Janis Joplin as lead singer, Jimi Hendrix and The Doors. Hippie music revolved much about substance abuse and naive peace and love philosophy.

Norwegian artists and bands

Norwegian artists and bands in the 60's was Nora Brockstedt, Arne Bendiksen, Wenche Myhre, Kirsti Sparboe, Inger Lise Andersen, Gluntan and The Pussycats.

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